WEBMASTER EARN MONEY
Earn Commission For Life From your Website
Traffic
Online advertising is
growing in popularity for many businesses to promote their products and
services on the internet. With more and more of the worlds population
looking to the internet as their place to get news and information it is no
wonder why online advertising is becoming a great place for businesses to
advertise.
It is cost effective and
allows businesses a way to give more information to potential
customers than most traditional forms of broadcast and publications.
Online advertising
technology advances are being made everyday that enhance what visitors would
like to see.
How do you make money from
a website?
In this order you must know very important
details about this argument
There are two sides to
online advertising, a legitimate one and an illegitimate one. The legitimate
side of online advertising includes search engine advertising, desktop
advertising, online advertising directories, advertising networks and opt-in
e-mail advertising. The illegitimate side is dominated by spamming.
Though the range of
advertising options has expanded since in the commercialization of the
Internet, the use of rich media and static images is extremely popular.
The ever-increasing
audience of online users will likely continue to be a major advertising market.
Potential customers can
find what they are looking for through searching keywords, categories, and
browsing.
Businesses can now interact
with their visitors and make promoting their goods and services an enjoyable
experience for potential customers. Businesses can also use the internet to
keep in touch with customers through newsletters, chat, and promotions on their
websites.
One easy way to earn an
income is to join an affiliate affiliate program deliver banner advertisements
from your site. There are many banner-advertising firms in operation
today and a number of compensation models in place. Some firms pay each
time an ad is displayed on your website. Some pay a flat fee when a
visitor clicks on an advertisement. Other banner advertising companies
pay based on your sales performance. For example, if a visitor to your
website clicks on a banner ad and then subsequently purchases a product, you
will receive a portion of the purchase price.
There are hundreds of
banner advertising firms in operation today. It is important to affiliate with
a reputable company that pays reasonable rates and makes prompt payments.
To be accepted as an affiliate, most of the major players in the banner
advertising industry will require that your site meet some minimum requirements
such as the following:
Your website must not
reside on a “free” server. It must have its own domain name.
Your website content must
be original, legal, and socially acceptable.
The payments made monthly
or are they held until a minimum threshold is reached.
Payment
conventions
Because of the ability to
track results of online advertising at a more granular level than what is
available through traditional advertising, varying ways have developed
for the advertisers and publishers to do business. The three most common ways
in which online advertising is purchased are CPM, CPC, and CPA.
CPM
(Cost Per Thousand) is
paying for exposure of their message to a specific audience. CPM costs are
priced per thousand that is the amount you earn is typically calculated based
on the number of thousand impressions of the banner.
CPV
(Cost Per Visitor) is
paying for the delivery of a Targeted Visitor to the advertisers website.
CPC
(Cost Per Click) advertising
is also performance based and is common in search marketing, where it is often
known as Pay per click (PPC). In this scheme, an advertisement may be displayed
(and assumedly viewed) many times, but the advertiser pays based only on the
number of user clicks. This system provides an incentive for publishers to
target ads correctly (often by keyword), as the payment depends not upon the ad
being seen but upon the viewer's responding and following the hyperlink.
CPA
(Cost Per Action) or (Cost Per Acquisition) advertising is performance based and is common in the
affiliate marketing sector of the business. In this payment scheme, the
publisher takes all the risk of running the ad, and the advertiser pays for the
media on the basis of only the number of users who complete a transaction, such
as a purchase or sign-up. This is the best type of rate to pay for banner
advertisements and the worst type of rate to charge.
Similarly, CPL (Cost Per
Lead) advertising is identical to CPA advertising and is based on the user
completing a form, registering for a newsletter or some other action that the
merchant feels will lead to a sale. Also common, CPO (Cost Per Order)
advertising is based on each time an order is transacted.
Cost
per Conversion describes
the cost of acquiring a customer, typically calculated by dividing the total
cost of an ad campaign by the number of conversions. The definition of
"Conversion" varies depending the situation: it is sometimes
considered to be a lead, a sale, or a purchase.
Some advertisers offer
multi-tier programs (Affiliate Programs) that distribute commission into
a hierarchical referral network of sign-ups and sub-partners. In practical
terms: publisher "A" signs up to the program with an advertiser and
gets rewarded for the agreed activity conducted by a referred visitor. If
publisher "A" attracts other publishers ("B",
"C", etc.) to sign up for the same program using her sign-up code all
future activities by the joining publishers "B" and "C"
will result in additional, lower commission for publisher "A".
Rich
Media advertising
The display advertising
portion of online advertising is increasingly dominated by rich media,
generally using Adobe Flash. Rich media advertising techniques make overt use
of color, imagery, page layout, and other elements in order to attract the
reader's attention. Some users might consider these ads as intrusive or
obnoxious, because they can distract from the desired content of a webpage.
Some examples of common rich media formats and the terms of art used within the
industry to describe them:
Banner
ad: An advertising
graphic image or animation displayed on a website, in an
application (such as Eudora), or in an HTML email. Banner ads come
in numerous standard sizes defined by the IAB, but originally (in
the mid to late 1990's) were only rectangular GIF images 468 pixels
wide by 60 pixels high. Currently media types and sizes have
since become much more
varied.
Interstitial
ad: The display of a page
of ads before the requested content.
Floating
ad: An ad which moves
across the user's screen or floats above the content.
Expanding
ad: An ad which changes
size and which may alter the contents of the webpage.
Polite
ad: A method by which a large
ad will be downloaded in smaller pieces to minimize the disruption of the
content being viewed.
Wallpaper
ad: An ad which changes the
background of the page being viewed.
Trick
banner: A banner ad that looks
like a dialog box with buttons. It simulates an error message or an alert.
Pop-up: A new window which opens in front of the
current one, displaying an advertisement, web page, or entire website.
Pop-under: Similar to a Pop-Up except that the window is
loaded or sent behind the current window so that the user does not see it
until hey close one or more active windows.
Pseudo
popup: ad version of popup
displayed in page like banners which is unblockable.
Video
ad: similar to a banner ad,
except that instead of a static or animated image, actual moving video clips
are displayed.
Map ad: text or graphics linked from, and appearing in
or over, a location on an electronic map such as on Google Maps.
Mobile
ad: an SMS text or
multi-media message sent to a cell phone.
In addition, ads containing
streaming video or streaming audio are becoming very popular with advertisers.
Contextual
advertising
Many advertising networks
display text-only ads that correspond to the keywords of an Internet search or
to the content of the page on which the ad is shown. These ads are believed to
have a greater chance of attracting a user, because they tend to share a
similar context as the user's search query. For example, a search query for
"flowers" might return an advertisement for a florist's website.
Another newer technique is
embedding keyword hyperlinks in an article which are sponsored by an
advertiser. When a user follows the link, they are sent to a sponsor's website.
Ads and
malware
There is also class of
advertising methods which may be considered unethical and perhaps even illegal.
These include external applications which alter system settings (such as a
browser's home page), spawn pop-ups, and insert advertisements into
non-affiliated webpages. Such applications are usually labeled as spyware or
adware. They may mask their questionable activities by performing a simple
service, such as displaying the weather or providing a search bar. Some
programs are effectively trojans. These applications are commonly designed so
as to be difficult to remove or uninstall. The ever-increasing audience of
online users, many of which are not computer-savy, frequently lack the
knowledge and technical ability to protect themselves from these programs
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